about us

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We started Switchback with a simple idea:

Eating well shouldn’t feel like punishment

Like you, we were tired of powders that taste like chalk, smoothies that required a full kitchen setup, and wellness routines that fell apart by Day 3.

So we created something better.

Real fruits and vegetables.

Freeze-dried at peak ripeness.

Ready in seconds.

No blender. No fridge. No filters.

Curious how it works?

Try Switchback Now →

This isn’t diet culture in disguise. We’re not here to help you “get clean” or optimize harder.

We’re here to help you feel nourished—consistently, effortlessly, and without compromise.

Our founder, Ole, built Switchback after changing his own health with green smoothies—but like most of us, he hit the same wall: real food takes real effort. With three kids, a full-time job, and zero bandwidth, he started freeze-drying fruits and vegetables in his kitchen. What began as a fix for his own routine became something much bigger.

Now, thousands of customers trust Switchback to help them feel better—without the shame, the struggle, or the blender.

Want to know what makes us different?

Meet our best seller →

we believe:

Taste matters.

If it’s not craveable, it’s not sustainable.

Transparency wins.

No fake flavors. No healthwashing. Just food.

Nourishment is a right, not a luxury.

Your body deserves better—even on your busiest day.

Whether you’re navigating chronic fatigue, sprinting between meetings, or just trying to make one good choice today, Switchback is here to support that—without the cleanup, the guilt, or the gimmicks.

Ready to try it for yourself?

Shop the collection →

Surprisingly Good.
Ridiculously Easy.

These aren’t “good for you” smoothies. They’re just good. And you’ll actually want them every day.

  • Variety Pack

    Variety Pack

    Variety Pack

    $63.75
    $63.75 $63.75

    Keep your smoothie game changing from day to day

  • Blueberry Beast

    Blueberry Beast

    Blueberry Beast

    $63.75
    $63.75 $63.75

    Bright & juicy, grounded with greens.

  • Banana Berry Bite

    Banana Berry Bite

    Banana Berry Bite

    $63.75
    $63.75 $63.75

    A familiar favorite with a green twist.

Frequently asked questions.

Still wondering about texture, sweetness, or protein? We’ve got answers.

Can I take these through TSA / while traveling?

Yes! They’re shelf-stable and travel-ready. No fridge, no blender, and TSA-approved.

Are these safe for kids or people with dietary restrictions?

Absolutely. They’re free from common allergens and made with real fruits and veggies—nothing weird, fake, or unpronounceable.

What if I don’t like greens?

You’re not alone. That’s why we focused on taste first. Our customers say they’re shocked by how good they are—especially the green ones.

What’s the texture like?

Smooth and drinkable—no chalk, no grit. Freeze-drying preserves texture and nutrients without that powdery feel.

Can I use a milk alternative?

Yes! These work great with oat, almond, soy, or your favorite plant-based milk.

How often should I drink them?

As often as you like. Some people use them daily, others just keep them on hand for busy mornings or energy crashes.

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